Kroom
Kroom is a modern men's fashion brand focused on creating timeless, high quality apparel for today's confident man. The collections contemporary design, premium materials, and functional comfort to deliver style that fits every moment of modern life. Driven by craftsmanship, innovation, and strong visual identity, we aim to redefine everday menswear through effortless style and refined simplicity.
Typography
The typographic system is designed to communicate strength and modernity. Using Sen in uppercase with expanded letter spacing creates a confident,editorial feel. A clear distinction between medium and bold weights reinforces hierarchy, while consistent sizing, cap-height trimming, and balanced line height ensure clarity and cohesion across the design.
Sen
Color Palette
The color palette is rooted in neutral greys and deep blue tones too createa refined, modern aesthetic. Soft whites and balanced greys establish clarity andbreathing room, while muted blue-grey adds depth withoutoverpowering the layout. The deep navy accent introduces contrast andfocus, grounding the design and reinforcing a confident,contemporary visual identity.
