Real client work · Dubai, UAE
Mexi Club× Tacobur
A meal-subscription website built like a club—joining a Dubai Mexican quick-service restaurant (QSR) with the momentum of a fitness community: move, fuel, connect.
- Client
- Tacobur
- Initiative
- Mexi Club meal subscription
- Market
- Dubai, UAE
- Scope
- Strategy · UX · UI · Responsive design
Experience
A hero with a pulse.
The opening behaves like an event poster, then makes the offer clear with a direct proposition and two levels of intent.
A promise before a product
Photography makes the community credible before pricing asks for attention.
Two levels of intent
Join for decisive visitors; view the menu for people who need proof.
Ticker graphics as brand language
Crossing bands connect fitness, food and scarcity with campaign energy.
Context + strategy
Not another diet-food page.
The opportunity was to make a layered subscription feel like participation—not two brands sharing a header.
Fresh Mexican food, built for convenience.
Tacobur publicly presents itself as a Dubai Mexican QSR centred on fresh ingredients, value and accessible tacos and burrito bowls.
Three goals. Multiple plans. One clear choice.
The interface must simplify price, volume and add-ons without hiding what changes between packages.
Lead with the club, explain with the product, and close with belonging. Alternate emotion and evidence so neither has to carry the page alone.
User journey
From first scroll to first meal.
Six focused steps move a visitor from recognition to a confident package choice—without losing the community story.
Feel the club
People and movement establish belonging before the offer asks for attention.
Choose a goal
Deficit, Surplus and Regular let visitors start with their own intent.
Compare a plan
Price, volume, daily meals and inclusions stay visible in one model.
Inspect the meal
A complete plate and clear protein signal make the promise tangible.
Meet community
Sessions, stories and shared tables show the social value behind the plan.
Join
One low-friction action returns where confidence and intent are highest.
Plan decisions
Make the maths feel effortless.
Plan cards answer the important questions in a stable order: total price, per-meal value, volume and inclusions.
- Goal filters reduce the choice set first.
- The selected plan remains visible.
- Add-ons support rather than interrupt the decision.
Product + proof
Sell the plate. Show the people.
Food detail answers the practical question—what arrives? Community stories answer the emotional one—why belong here?
Responsive design
Mobile is a rewrite, not a shrink.
The small-screen composition leads with the human line “Come alone. Leave with forty friends.” Plans become a deliberate sequence, and navigation becomes a focused decision panel.
- One thumb
- Large actions and clean vertical rhythm
- One choice
- Packages read one at a time
- One voice
- The campaign remains unmistakable
Visual system
Loud enough to move. Clear enough to choose.
A compact toolkit moves between campaign energy, meal detail and pricing utility without losing the collaboration’s character.
MOVE. FUEL. CONNECT.
Clear labels, compact data and a calm reading voice.
- Club green
#006847 - Signal red
#CE1126 - Energy yellow
#F8D303 - Tortilla cream
#F7F3E7 - Charred brown
#2A2621
What the design enables
One collaboration. One coherent experience.
These are intended benefits of the design—not claimed performance results. Measurement would require live conversion and retention data.
Faster comprehension
A direct path from personal goal to plan to what arrives.
Stronger value framing
Price, quantity and inclusions share one comparison model.
Dual-brand balance
Mexi Club creates desire; Tacobur makes delivery credible.
Responsive continuity
The same promise, re-authored for a narrower decision space.