Style with MAU
MAU is a contemporary Shopify-based e-commerce brand that celebrates effortless fashion for women. When our team was approached to design their website, the goal was clear — to build a minimal, elegant, and intuitive platform that puts the spotlight on the products. Every design decision was guided by the brand’s philosophy of “less is more,” where simplicity enhances sophistication. The layout was kept airy and image-focused, allowing the collections to stand out through high-quality visuals and clean navigation. From homepage to checkout, every page was crafted to reflect MAU’s timeless aesthetic and seamless shopping experience.
Typography
To echo MAU’s balance of softness and confidence, we chose a serif for headings (adding character and subtle structure) paired with a modern sans-serif for body text to preserve readability. This contrast gives the brand voice a touch of refinement without feeling stiff. The fonts complement the minimal layout giving voice and form to the brand’s visual discipline.
Assistant
Color Palette
MAU’s visual identity unfolds in a restrained black-and-white palette. White dominates the canvas, creating a serene, open feel across layouts, while black provides contrast for text, product accents, and call-to-action elements. The result: an elegant, high-contrast framework that lets the products shine and keeps the shopping experience clean, focused, and timeless.
