Paid Advertisement

Google Ads

Google is known for Google Search Ads, by far the largest part of its paid advertising offering. However, the Google suite of ad products includes Display, YouTube ads(another type of display advertising that includes video ads), and Gmail ads. This suite is complemented by Google’s measurement tools, including Google Analytics and Google Tag Manager, which allow you to track your advertisements’ ROI.

Meta Ads

We Meta is the market leader in social ads. Its platforms include both Facebook and Instagram, which, combined, have more than two billion daily active users across the world. Its campaigns are informed by their proprietary tracking cookie, the Meta pixel, and you can manage them with a Meta Ads Manager account. You can build video, photo, and carousel ads, which are slideshows.

LinkedIn Ads

In general, LinkedIn is a great place to go if you’re targeting professionals within a specific industry. LinkedIn is especially valuable for B2B and SaaS brands who truly understand their niche and what their audience wants and needs.

Display Ads

These ads take a variety of formats, from small, static boxes to large videos. When advertisers run display ad campaigns, they aren’t usually on a single site. Instead, display ads run across a network of sites.

Amazon Ads

In general, LinkedIn is a great place to go if you’re targeting professionals within a specific industry. LinkedIn is especially valuable for B2B and SaaS brands who truly understand their niche and what their audience wants and needs.

Pinterest Ads

If you’re in the service or creative field, Pinterest Ads might be worth a look. In fact, it’s one of the most popular social media apps in the world — ahead of both Twitter and Reddit. Ads on Pinterest are very visual and blend in seamlessly with organic content.Pinterest also offers flexible tools and customizable targeting options that allow businesses to create ads that encourage users to take specific actions, such as installing an app or growing brand awareness.

Your Paid Advertising Benefit

1

Immediate Results

• Compared with organic promotion, which requires months or even years to see the results, paid ads let you quickly evaluate their efficiency right after the launch. For example, if you promote your product via Instagram Stories, you’ll be able to see the results instantly.

2

Targeting options

• While organic promotion offers no targeting opportunities, platforms providing paid ads let marketers choose the necessary demographics, gender, age, interests, preferences. Setting all the options, you’ll manage to speak to the right audience and blow up your campaign results.

Retargeting Opportunities

• With the help of paid ads, you can bring users back to your website. If a big percentage of your site visitors ads items to their shopping carts without buying, views the same product from time to time, and navigates the site, you can launch retargeting campaigns according to their interests and drive more sales.

4

Global Outreach

• Paid ads allow you to collaborate with businesses from similar industries all over the world since the main ad placing factor is its relevancy. Besides, you can easily find new audiences working with publishers from different niches. As a result, your audience grows.

5

Analytics

• All the advertising platforms make it easy for their clients to measure the success of campaigns. You can monitor the number of users who saw your ads, clicked through, and converted into clients. This way, you will have a clear picture of your marketing efforts and change your strategy on the go.

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