Orpington Rasoi
Logo Design

We Put Dinner In The Logo.

For Orpington Rasoi, a UK-based Indian takeaway, we tucked an illustrated bowl of steaming food into the “o” of Rasoi. A little detail that tells you what’s cooking before you’ve even opened the menu.

Rounded lettering, golden yellow and deep red give the logo a warm, familiar feel. We showed how it could carry through to takeaway bags and cup labels, right down to that little bowl.

The idea was to make the food easy to picture and the name easy to remember next time someone says, “Shall we order in?”