Why my website is not visible on google ?

You have created your new website, what's next ? How to make it visible to search engines like Google ? When it comes to making sure your website gets noticed on Google, there are a few key things to keep in mind. Let's dive into some of these important factors to consider.

Indexing Issues:

First off, it's crucial to submit your website to Google Search Console and verify ownership. This handy tool gives you insights into how Google sees your site and notifies you about any page indexing issues that may arise.

Robots.txt File:

Next up, take a look at your robots.txt file, which you can usually find at www.yourwebsite.com/robots.txt. It's important to ensure that this file allows search engine crawlers to access the essential parts of your site. Make sure noindex tag is not used, as it prevents crowlers to scan the website.

XML Sitemap:

Creating an XML sitemap is another step you shouldn't skip. By submitting your sitemap to Google Search Console, you help search engines understand and index your site more efficiently. This can really give your visibility a boost.

Content Quality:

Now, let's talk about the content on your website. It's crucial to make sure your content is unique, relevant, and provides value to your audience. Naturally incorporating appropriate keywords is important, but be sure to avoid keyword stuffing as it can negatively impact your rankings. Bonus : AI generated content are hard to rank.

Backlinks:

Building high-quality backlinks from reputable websites in your industry is another tactic to focus on. Remember, it's not just about quantity but quality when it comes to backlinks.

Website Speed:

Don't forget about website speed! Analyse and optimise your site's speed using tools like Google PageSpeed Insights. Compressing images, leveraging browser caching, and considering a Content Delivery Network (CDN) can all help improve your site's performance.

Mobile-Friendly Design:

With mobile usage on the rise, it's critical to ensure your website is mobile-friendly. Google prioritizes mobile-friendly sites, so make sure your site is responsive and provides a good user experience on mobile devices. If your website does not have a mobile version, your website cannot rank on google.

Technical SEO:

Performing regular audits of your site for technical issues is also essential. Tools like Screaming Frog or Google Search Console can help you identify and fix problems like broken links, duplicate content, and other SEO-related issues. If you are new to SEO, please have a look at our SEO service, we help your website to be visible on search engines.

Domain Issues:

Check that your domain registration is up to date and that there are no issues with your domain itself. You can do this by confirming there are no manual actions against your site in Google Search Console.

Google Penalties:

Speaking of Google Search Console, make sure to keep an eye out for any manual actions that may indicate penalties. Address any flagged issues promptly to maintain a healthy website.

Competition:

Understanding your competitive landscape is key. Focus on using long-tail keywords, creating high-quality content, and providing an exceptional user experience. These strategies can gradually improve your rankings over time.

Lastly, regularly monitoring your website's performance in Google Search Console and staying informed about changes in SEO best practices are crucial to maintaining and improving your site's visibility. If you feel unsure about any of these processes, consulting with an SEO professional or digital marketing expert may be beneficial. They can provide personalized recommendations based on your website and industry.